/A-MAZE-ING

//GATEWAY

///SOCIAL/DIGITAL/EXPERIENTIAL

MISSION

Gateway Shopping Centre’s first-ever digital and experiential maze challenge. We conceptualised and brought to life this extraordinary activation: a selfie museum with a twist. Not only were the spaces highly Instagrammable and interactive, but we also introduced a human challenge element to heighten engagement. A social media-driven campaign that delivered outstanding results, both visually and financially.

INFORMATION

The build invited visitors on a journey through a maze of immersive, themed rooms designed to evoke the illusion of euphoria. Each space transported guests to a surreal new world, from the plush room to the house of cards, the field of dreams, the Escher tunnel, and the warped reality room. Every twist and turn captivated visitors, leaving them eager to explore further and capture every moment.